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Tuesday, August 19, 2008

Google Begins To Try Out Ads In YouTube Mobile


Google has been working hard to get a mobile version of YouTube onto as many handsets as possible over the past year or so. If you thought you were going to be able to watch those videos on your phone without having to watch advertisements, think again.

Today in the Official Google Mobile Blog, Google laid it all on the line:
You may have noticed that we started running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan. This is our first step in testing mobile advertising for YouTube -- it will give you a new way to interact with content on the go, while allowing us to learn how video viewers engage with mobile advertising. Our test advertisers will also have an additional branding tool at their disposal and the opportunity to reach the millions of people who visit YouTube every day on their phones.

At YouTube, we are constantly testing new ways to deliver the kinds of ads that contribute to the user experience while making the most sense for advertisers, and we've learned a lot about what works for YouTube and what doesn't. We're excited to explore new approaches to mobile advertising, and will evaluate this test closely over the next several weeks to make sure we provide our community, our partners and advertisers with the most valuable and effective mobile experience possible.


I pulled out my iPhone and went to the YouTube application. In the half dozen videos I watched, I didn't see any ads, so the tests are not widespread. Yet. Have any of you noticed advertisements on your mobile YouTube application?

This has been a long time coming, and I am actually surprised that Google hasn't enabled this sooner. Google needs to make more money from its YouTube arm and this is one way to help offset the costs of creating all those mobile-specific clients.

We'll have to continue to pay attention and see how Google evolves the ads over time as the tests are completed. We can only hope that they aren't intrusive and don't take away from the mobile YouTube experience.


more.....


Google tests the water with YouTube mobile advertising
As Google continues on its quest to improve YouTube for mobile web users it looks as though the video watching experience isn't going to remain ad-free for much longer. The search engine has announced that it is starting to run a test of display ads on select pages of the YouTube mobile site in the US and Japan.

The news was announced via the Google Mobile Blog by Christine Tsai, Product Marketing Manager at YouTube:

"This is our first step in testing mobile advertising for YouTube - it will give you a new way to interact with content on the go, while allowing us to learn how video viewers engage with mobile advertising. Our test advertisers will also have an additional branding tool at their disposal and the opportunity to reach the millions of people who visit YouTube every day on their phones".

Earlier this year YouTube expanded its mobile service by allowing users to access a much larger catalogue of videos on mobiles with streaming ability and 3G access. The update also gave mobile users the ability to access their YouTube accounts, view their favourite videos and upload content directly from their mobiles to share online.

Google is always up to something. Recently, It announced that they are running tests of displaying advertising on mobile pages. The testing is primarily focused in U.S. and Japan. The company has been working on developing interface since one year.

According to blog post by Christine Tsai, Youtube product manager, “Our test advertisers will also have an additional branding tool at their disposal and the opportunity to reach the millions of people who visit YouTube every day on their phones”
It seems like Google is trying to reach iPhone 3G users where his application could be supported but also other mobile phones can support Flash Video streaming too if they want to stay in the game.

WoW :U.S. Approves the First Google Phone


The dream comes true through the announcement, 'We're releasing a beta SDK. You can read about the new Android 0.9 SDK beta at the Android Developers' Site, or if you want to get straight to the bits, you can visit the download page.' A new Development Roadmap has also been released to help developers understand the direction the software is taking (as this is still only a Beta release). In addition, the FCC has approved the HTC Dream, and it is believed Google and T-Mobile will launch the phone in the US on November 10, since a confidentiality request attached to the application asks the FCC to keep details secret until that date.


Last week, we told you that Taiwan-based HTC, one of the largest mobile device makers in the world, was readying the first smart phone to use Google’s Android operating system.
Well, on Monday the Federal Communications Commission approved the device for use in the United States.
The F.C.C. posted certification documentation on its Web site. The documents confirm is the name of the new phone: Dream. Most important, though: with the smartphone’s certification behind it, it is possible for T-Mobile, the nation’s No. 4 wireless carrier, to go ahead with plans to debut the phone next month and begin selling it ahead of the Christmas shopping season.
The new phone is an important step in Google’s plans to expand the company’s presence beyond the personal computer and into the mobile universe. Google executives have been vocal about how the mobile Web is key to the company’s plans for growth, as well as expanding the market for its products to a global audience.

Laser facts and Applications

A laser is a device that emits light (electromagnetic radiation) through a process called stimulated emission. The term "laser" is an acronym for Light Amplification by Stimulated Emission of Radiation. Laser light is usually spatially coherent, which means that the light is either emitted in a narrow, low-divergence beam, or can be converted into one with the help of optical components such as lenses. Typically, lasers are thought of as emitting light with a narrow wavelength spectrum ("monochromatic" light). This is not true of all lasers, however: some emit light with a broad spectrum, while others emit light at multiple distinct wavelengths simultaneously. The coherence of typical laser emission is distinctive. Most other light sources emit incoherent light, which has a phase that varies randomly with time and position.
The first working laser was demonstrated on May 16, 1960 by Theodore Maiman at Hughes Research Laboratories. Since then, lasers have become a multi-billion dollar industry. By far the largest single application of lasers is in optical storage devices such as compact disc and DVD players,[citation needed] in which a semiconductor laser less than a millimeter wide scans the surface of the disc. The second-largest application is fiber-optic communication. Other common applications of lasers are bar code readers, laser printers and laser pointers.
In manufacturing, lasers are used for cutting, bending, and welding metal and other materials, and for "marking"—producing visible patterns such as letters by changing the properties of a material or by inscribing its surface. In science, lasers are used for many applications. One of the more common is laser spectroscopy, which typically takes advantage of the laser's well-defined wavelength or the possibility of generating very short pulses of light. Lasers are used by the military for range-finding, target designation, and illumination. Lasers have also begun to be used as directed-energy weapons. Lasers are used in medicine for surgery, diagnostics, and therapeutic applications. More.
Applications.
There are many scientific, military, medical and commercial laser applications which have been developed since the invention of the laser in the 1958. The coherency, high monochromaticity, and ability to reach extremely high powers are all properties which allow for these specialized applications.

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