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Monday, May 12, 2008

Search Engine Optimization

Search Engine Optimization
The tools you need to optimize your press release for maximum online reach. Our EON: Enhanced Online News services are key parts of your search engine marketing strategy.
Business Wire and EON: Enhanced Online News bring you the tools you need to be found on the web and bring your PR, advertising and marketing efforts to Web 2.0 audiences. The EON: Enhanced Online News Text Optimization Tool, powered by Newsforce, helps you research and place the keywords you need to optimize your news for search engines. Our EON: Enhanced Online News Distribution platform provides a highly-optimized home for your news, with features that drive search engine results and take advantage of the Internet's "long tail."

EON: Enhanced Online News Optimization
Want to be found on the web? Business Wire's EON: Enhanced Online News Text Optimization Tool provides an easy-to-use interface for search engine optimization (SEO) of your press release, aiming for maximum search engine visibility, longevity and traffic to your website.

Research and Analyze Keywords: Make a list of keywords you think will be searched for by people looking for your news. Our SEO tool will analyze your list and rank them by the average daily number of searches on top search engines for each keyword. You'll see suggestions for related and similar keywords along with their ranks. Choose your top three keywords from your ranked list and EON: Enhanced Online News will suggest placement and frequency for each.
Optimize Your Release Content: Upload your press release and follow the steps to optimize your content. Customize your headline for the proper length, add an abstract that functions as metadata for search engines and utilize keyword placement suggestions. Add bold, italics and other style changes that can increase visibility on XHTML-compatible sites.
Add Links to Drive Traffic: EON: Enhanced Online News suggests hyperlinking keywords and other phrases in your press release to your company website. Link not just to your homepage, but to specific pages that reference your release's content.
Distribute Your News via EON: Enhanced Online News: After optimizing your release, distribute it via Business Wire, EON: Enhanced Online News or both. Business Wire's multi-tentacled platform sends your release in all directions at once, providing simultaneous delivery to thousands of news sites, web portals, mainstream media and individuals. EON: Enhanced Online News posts your news on a search engine friendly website with no expiration, keeping it visible forever. Together you have a distribution "double whammy," with Business Wire providing the Big Bang, and EON: Enhanced Online News offering the "Long Tail" of exposure.
Get started now by using EON: Enhanced Online News Text Optimization on your next press release. Budget at least 45 minutes to optimize your text prior to uploading your release for distribution.

EON: Enhanced Online News Distribution
The EON: Enhanced Online News distribution platform, powered by Vocus/PRWeb, helps increase your organic search engine results and drive audiences to your website by taking advantage of the "Long Tail" — that huge percentage of consumers searching for your press release content long after the initial impact of a traditional news release.

EON: Enhanced Online News's highly optimized platform posts your press release on a dedicated website built from the ground up to be search engine friendly. Among EON: Enhanced Online News's features:

A permanent URL for your release contains your company name and other keywords related to your news. This URL lives forever, keeping your release visible anytime consumers search for your company or keywords.
Dynamic "Quotable" callouts generated from quoted material contained in your release. Constantly refreshed, Quotables alert search engines that new content is available.
Social bookmarking icons facilitate sharing of your press release content on, Digg, and other popular social networking sites.
Anchor text and links drive audiences to your home page and other relevant pages of your website.
Trackbacks facilitate the online conversation by allowing bloggers to link directly to and comment on your news.
A website preview embedded in your EON: Enhanced Online News release allows viewers to see your home page or any page on your site without having to click through.
Posting your news on EON: Enhanced Online News enhances your company's search engine marketing efforts by placing your news in an eternal, web-friendly archive, making it available to search engines forever. Use EON: Enhanced Online News to supplement your traditional wire distribution, or send just to EON: Enhanced Online News as part of a web-only marketing campaign.

Easily insert social features to make "any app, any site, any friends" a reality with google

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Tonight at Campfire One at the Googleplex (, Google Inc. (NASDAQ:GOOG) will announce a preview release of Google Friend Connect, a service that helps website owners grow traffic by enabling any site on the web to easily provide social features for its visitors.

Websites that are not social networks may still want to be social -- and now they can be, easily. With Google Friend Connect (see following this evening's Campfire One), any website owner can add a snippet of code to his or her site and get social features up and running immediately without programming -- picking and choosing from built-in functionality like user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the OpenSocial developer community.

Visitors to any site using Google Friend Connect will be able to see, invite, and interact with new friends, or, using secure authorization APIs, with existing friends from social sites on the web, including Facebook, Google Talk, hi5, orkut, Plaxo, and more.

To illustrate, independent musician Ingrid Michaelson has added music features from iLike with Google Friend Connect and is now able to run the iLike OpenSocial application on her official website ( As a result, starting tonight, fans who visit Ingrid's site can connect with their friends without having to leave the site. Visitors will be able to see comments by friends from their social networks, add music to their profiles, see who is attending concerts, and enjoy other features of the iLike application, all at Ingrid's website. With Google Friend Connect, people will be able to enjoy their favorite features with their friends on any website across the web.

"We want to bring ourselves to every eyeball, not bring every eyeball to us," said Hadi Partovi, President of iLike. "Friend Connect is a significant opportunity for iLike, artists, and fans. The iLike Artist Dashboard™ will be the first content-management system that allows artists not only to post their songs, concerts, and videos to every leading social network from one dashboard, but also to simultaneously manage the content on their own websites."

Google Friend Connect has been developed to lower two barriers to the spread of social features across the web. First, many website owners want to add features that enable their visitors to do things with their friends, but the technology and resource hurdles have been too high. Second, people are tiring of needing to create new logins and profiles and recreate their friends lists wherever they go on the web. Google Friend Connect offers a solution to both these issues.

"Google Friend Connect is about helping the 'long tail' of sites become more social," said David Glazer, a director of engineering at Google. "Many sites aren't explicitly social and don't necessarily want to be social networks, but they still benefit from letting their visitors interact with each other. That used to be hard. Fortunately, there's an emerging wave of social standards -- OpenID, OAuth, OpenSocial, and the data access APIs published by Facebook, Google, MySpace, and others. Google Friend Connect builds on these standards to let people easily connect with their friends, wherever they are on the web, making 'any app, any site, any friends' a reality."

For Site Owners: Traffic and User Engagement

Without requiring coding experience, Google Friend Connect gives site owners a way to attract and engage more people by giving visitors a way to connect with friends on their websites.

Drive traffic: people who discover interesting sites can bring their friends with them, and can opt-in to publish their activities on those sites back into their social network, attracting even more visitors.
Increase engagement: access to friends and OpenSocial applications provides more interesting content and richer social experiences.
Less work: any site can have social components without hiring a programming team or becoming a social network.
Google Friend Connect is in a preview release, available tonight after Campfire One on a handful of whitelisted websites. All site owners interested in learning more about Google Friend Connect and signing up for the wait list can visit starting tonight. In the weeks ahead we will be turning on more sites, adding more social applications, and integrating feedback from site owners and developers.

Google I/O

Learn more about Google Friend Connect, OpenSocial, and other social initiatives at Google I/O, a two-day developer gathering about building the next generation of web applications. It takes place May 28-29 at Moscone West, San Francisco. Register now for Google I/O at

Conference Call Information

Google will host a conference call to discuss this announcement. The conference call will be held on Monday, May 12, 2008 at 9:30 a.m. Pacific Time (12:30 p.m. Eastern Time). To access the conference call, please dial +1 (800) 776-0087 within the United States and +1 (913) 312-1509 from international locations. Replays of both calls will be available until midnight Eastern Time, May 19, 2008 at +1 (888) 203-1112 domestically and +1 (719) 457-0820 internationally. The confirmation code for the replay of the call is 7571843.

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

Sean Carlson, +1 650 253 1173

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