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Monday, May 12, 2008

Search Engine Optimization

Search Engine Optimization
The tools you need to optimize your press release for maximum online reach. Our EON: Enhanced Online News services are key parts of your search engine marketing strategy.
Business Wire and EON: Enhanced Online News bring you the tools you need to be found on the web and bring your PR, advertising and marketing efforts to Web 2.0 audiences. The EON: Enhanced Online News Text Optimization Tool, powered by Newsforce, helps you research and place the keywords you need to optimize your news for search engines. Our EON: Enhanced Online News Distribution platform provides a highly-optimized home for your news, with features that drive search engine results and take advantage of the Internet's "long tail."

EON: Enhanced Online News Optimization
Want to be found on the web? Business Wire's EON: Enhanced Online News Text Optimization Tool provides an easy-to-use interface for search engine optimization (SEO) of your press release, aiming for maximum search engine visibility, longevity and traffic to your website.

Research and Analyze Keywords: Make a list of keywords you think will be searched for by people looking for your news. Our SEO tool will analyze your list and rank them by the average daily number of searches on top search engines for each keyword. You'll see suggestions for related and similar keywords along with their ranks. Choose your top three keywords from your ranked list and EON: Enhanced Online News will suggest placement and frequency for each.
Optimize Your Release Content: Upload your press release and follow the steps to optimize your content. Customize your headline for the proper length, add an abstract that functions as metadata for search engines and utilize keyword placement suggestions. Add bold, italics and other style changes that can increase visibility on XHTML-compatible sites.
Add Links to Drive Traffic: EON: Enhanced Online News suggests hyperlinking keywords and other phrases in your press release to your company website. Link not just to your homepage, but to specific pages that reference your release's content.
Distribute Your News via EON: Enhanced Online News: After optimizing your release, distribute it via Business Wire, EON: Enhanced Online News or both. Business Wire's multi-tentacled platform sends your release in all directions at once, providing simultaneous delivery to thousands of news sites, web portals, mainstream media and individuals. EON: Enhanced Online News posts your news on a search engine friendly website with no expiration, keeping it visible forever. Together you have a distribution "double whammy," with Business Wire providing the Big Bang, and EON: Enhanced Online News offering the "Long Tail" of exposure.
Get started now by using EON: Enhanced Online News Text Optimization on your next press release. Budget at least 45 minutes to optimize your text prior to uploading your release for distribution.

EON: Enhanced Online News Distribution
The EON: Enhanced Online News distribution platform, powered by Vocus/PRWeb, helps increase your organic search engine results and drive audiences to your website by taking advantage of the "Long Tail" — that huge percentage of consumers searching for your press release content long after the initial impact of a traditional news release.

EON: Enhanced Online News's highly optimized platform posts your press release on a dedicated website built from the ground up to be search engine friendly. Among EON: Enhanced Online News's features:

A permanent URL for your release contains your company name and other keywords related to your news. This URL lives forever, keeping your release visible anytime consumers search for your company or keywords.
Dynamic "Quotable" callouts generated from quoted material contained in your release. Constantly refreshed, Quotables alert search engines that new content is available.
Social bookmarking icons facilitate sharing of your press release content on, Digg, and other popular social networking sites.
Anchor text and links drive audiences to your home page and other relevant pages of your website.
Trackbacks facilitate the online conversation by allowing bloggers to link directly to and comment on your news.
A website preview embedded in your EON: Enhanced Online News release allows viewers to see your home page or any page on your site without having to click through.
Posting your news on EON: Enhanced Online News enhances your company's search engine marketing efforts by placing your news in an eternal, web-friendly archive, making it available to search engines forever. Use EON: Enhanced Online News to supplement your traditional wire distribution, or send just to EON: Enhanced Online News as part of a web-only marketing campaign.

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