Wednesday, October 15, 2008
Netbook?? Hot in selling lead
Technology is now a part of our life, We are interested to use all the technology with our reach,
Ever heard of a "netbook"? They're small, light, machines that sell for as little as $250 to just north of $600 - and they're selling like hot cakes.
Today, if you look at the 15 best-selling laptops at Amazon, 13 are netbooks. You might think of these computers as a cross between a Blackberry and a full-blown laptop. Netbooks are great for e-mail, Web surfing and accessing Web-based applications, but they're not what you want to work on all day creating presentations or editing a stack of digital photos.
Taiwan-based computer maker Asus launched the netbook revolution about 18 months ago with the Eee PC. With a handful of the plucky little machines in its lineup, Asus projects to sell 5 million netbooks in 2008.
With those kinds of numbers, the competition is paying attention. Everyone from HP (HPQ, Fortune 500) to Dell (DELL, Fortune 500), and all the Asian-based manufacturers now offer their own versions of a netbook. This year Intel (INTC, Fortune 500) launched its Atom chip, a small, low-power, low price processor tailored for these kinds of machines. Clearly the netbook is here to stay.
The reasons for the popularity of the Eee PC and its brethren are its low price and dead-simple use. When the Eee PC was conceived, making the machine uncomplicated (the three "e's" in Eee PC stand for easy to work, easy to learn, easy to play) was the key driver in its design.
"Our target market was kids and moms," says Asus North America President Jackie Hsu. "People who didn't want or need a full-blown laptop." These are also people, as it turns out, who are increasingly doing computing tasks using Web-based services (the Cloud in today's parlance) like online games, Facebook or Google Calendar that don't require hefty computing on a local machine.
As is usually the case with new technology, the early-adopter crowd was the first to snatch up Eee PCs when they launched in the United States about a year ago. Part of that was due to its Linux operating system (there are Windows versions now), but as with all technology, it was its sheer newness that got people excited. But that market quickly moves on to the next new thing. What has happened since is exactly what Asus had hoped: Kids, moms and people needing a second laptop are buying the machines. At a recent layover in Newark airport, I spied a handful of soccer moms and their kids taking advantage of free WiFi and all tapping away on Eee PCs.
The next step for Asus is to solidify the Eee PC's place in this non-techie marketplace. To that end, Eee PCs are selling in Toys-R-Us, Target (TGT, Fortune 500) stores, and holiday catalogues from Saks, all retail channels that you don't associate with computers. "The whole point," says Asus' Hsu, "is to help them expand their brand to their customers. With the Eee PC they can do that."
Eee PC™ to Feature 3.75G for Internet Access Anywhere
Coupled with All-day Battery Life, 3.75G Capability Puts Eee PC’s™ Status as the Ultimate Travel Companion Beyond Question
Taipei, Taiwan, September 24, 2008 – ASUS today announced that it will be adding 3.75G connectivity* to its hugely-popular series of Eee PC™ netbooks, enabling convenient and high-speed access to the Internet anytime, anywhere. The inclusion of 3.75G is a perfect addition to the Eee PC’s™ existing set of travel-friendly features such as its high portability, shockproof data storage and all-day battery life—strengthening its reputation as the ultimate solution for computing on the go.
With 3.75G, the Eee PC™ will be able to deliver on its promise of borderless one-day computing better than ever before. No longer bound to Internet hotspots, 3.75G-equipped Eee PC™ users will be able to enjoy low latency mobile broadband Internet access at high downlink and uplink speeds of up to 7.2 Mbps and 2 Mbps** respectively, regardless of where they are—ensuring a seamless connected experience on the go. The Eee PC’s™ 7.5-hour battery life*** provides more than ample power to keep it up and running during extended outdoor excursions.
Frequent travelers will particularly welcome the timely addition of 3.75G support, which comes as service providers around the globe are ramping up their adoption of 3.75G High-Speed Uplink Packet Access (HSUPA). This means that they will be assured of a reliable, high-speed mode of Internet access in many destinations around the world.
3.75G will make its first appearance in Eee PC™ 901 netbooks released to market from October 2008 onward.
Model Eee PC™ 901 with 3.75G
Genuine Windows® XP Home
CPU & Chipset
Wireless Data Network
1 GB (DDR2)
16 GB Solid State Drive (SSD)
20 GB free online Eee Storage
Memory Card Reader
1.3 M Pixel
Digital Array Mic
6 Cells, 7.5 hrs***
225 mm (W) x 175.5 mm (D) x 22.7 mm ~ 39 mm (H)
Black or White
* 3.75G support is operator dependent.
** Actual speeds are operator dependent.
*** Actual battery life is subject to usage, configuration, as well as model.
**** The inclusion of 802.11n and Bluetooth capabilities is operator dependent