Google and Yahoo justifying for implementation of their joint advertising deal

The joint innitiative of Google and yahoo will bring the global effect in advertising media ,Agreement between the the two top dominator of web for their search advertising partnership to give the Justice Department more time to investigate its antitrust implications.
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Times Topics: Google Inc.
Times Topics: Yahoo! Inc.
The deal calls for Google to place ads alongside some search results on Yahoo.
“The companies have agreed to a brief delay in implementing this agreement to continue our ongoing discussions with the Department of Justice,” Yahoo said. “We have had discussions with regulators and look forward to responding to their questions about this agreement.”
It was not clear whether those talks mean the Justice Department is seeking to put limits The announcement is another sign that the Justice Department has developed significant concerns about the agreement, which would join two of the most dominant companies on the Web. The deal calls for Google to provide ads to run alongside some queries conducted on Yahoo's search engine.
"The companies have agreed to a brief delay in implementing this agreement to continue our ongoing discussions with the Department of Justice," Google said in a statement.
"We have had discussions with regulators and look forward to responding to their questions about this agreement," Yahoo said.
Since the deal was announced June 12, company officials have argued that it would be unprecedented for the Justice Department to stop a deal of its kind.

As recently as two weeks ago, Google chief executive Eric Schmidt said the company will move forward with the deal even before the Justice Department concludes its review.
"Time is money in our business," Schmidt said.
Critics say the deal would allow the two companies, who rank number one and number two in the booming search advertising field, to operate as a monopoly.
Over the summer, the department has made moves that suggest the approval is not being treated as a routine matter. In a signal that a formal investigation had opened, the department issued "civil investigative demands" for information to the companies. And earlier this month, the department hired Sandy Litvack, a veteran antitrust attorney, to oversee the review.