Saturday, July 5, 2008
Google tries tighter aim for Web ads.
Google, with its deep reservoir of data about online behavior gathered by tracking hundreds of millions of computers, is for the first time testing ways to use some of that data to aim ads at Web users
Google Homepage Adds Privacy Lin
Google's homepage at google.com has been changed: the search engine leader has decided that a privacy link, which leads to the company's straightforward Privacy Center, should be fit somewhere on its first page. But there was also the company policy of keeping things neat and thin, with a fixed word count of 28 words on the homepage.
What could then be removed to make room for the "Privacy" word and link? Looking around, there was this one word that seemed superfluous: Google, in the copyright notice at the bottom of the search homepage. Consequently, the "©2008 Google" was changed into "©2008 Privacy," with the Privacy hyperlinked to www.google.com/intl/en/privacy.html
Marissa Mayer, VP Search Products & User Experience at Google, explained the whole word count thing on a company blog. Apparently they got into the whole "keep it thin" thing after a user kept sending cryptic emails which had a number as subject. The messages were like "61, getting a bit heavy, aren't we?" Finally, the mystery was cracked and Mayer realized that the person was talking about the number of words on the Google homepage, which were only 13 when it was launched back in 1999.
What Marissa Mayer doesn't mention is that privacy organizations wrote to Google CEO Eric Schmidt last month requesting such as change. It appears that California law requires that all pages have a privacy link on their homepage.
The petition was signed by representatives from Privacy Rights Clearinghouse, the World Privacy Forum, Consumer Action, the Electronic Frontier Foundation, The American Civil Liberties Union of Northern California and the Consumer Federation of California.
Google announced its change of heart on both
Some users, bloggers, and regulatory bodies have asked us why we didn’t have a link, and, after evaluating, we decided that it was the right time to add one. While users have always been able to easily search for and find our policy before, or click through to it, this provides an easier path to learning about our privacy approach. We’ve also added the same link on the results page, as many users arrive on them directly.
Posted by SANJIDA AFROJ at 6:05 PM