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Monday, December 10, 2007

EchoStar now called Dish Network,

One of the largest satellite TV providers is slicing itself into smaller pieces.

Formerly called EchoStar, it will be split into two businesses: the satellite broadcast service will be called Dish Network, and its fixed satellite services and set-top box business will be called EchoStar Holding Co., according to SEC filings dug up by GigaOm.

The owner of the Dish Network satellite television service wants to change its name to just that -- the Dish Network Corp.

Current chairman and CEO Charlie Ergen will retain both titles as head of both companies.

EchoStar Holding Co. (EHC) will include Sling Media, which was bought by EchoStar in October for $380 million. The Slingbox is now one of several set-top boxes that EHC could possibly sell to other cable operators or other satellite companies.

There had been rumors earlier this year of AT&T being interested in buying EchoStar, and Dish Network as its own business could be easily snapped up by the cable operator.

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