ICP Solar To launch New Coleman Solar Chargers With Cabela's
ICP Solar Technologies announced that it has re-acquired Cabela's, the world's foremost outfitter for outdoor sports, as a distribution partner for its superior range of Coleman branded solar chargers. "Our thin-film solar chargers are designed to outperform similarly labelled unbranded models by up to 50%. The return of the Cabela's account is a milestone for ICP Solar and our new business development team, said Sass Peress, ceo and chairman of ICP Solar.
"We have great expectations of this relationship and are committed to improving the range of Coleman-branded products addressing their consumers. Hunters, fishermen and other outdoor sportspeople will now have access to higher quality solar chargers and we are confident we can grow Cabela's business in this area through our joint marketing efforts".
"Since joining ICP Solar in June of this year, I am proud of the additional listings that our new sales team has acquired for the upcoming season. It is validation of our strategy to consistently deliver superior, branded products in an area of the marketplace laden with underperforming products. This particular partnership is a key component of our desire to address various levels and types of distribution channels in the solar products arena, with our unique approach centered on our distribution partners' specific needs", said Tom Clark, VP Sales- Consumer Products, North America for ICP Solar.