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Wednesday, July 25, 2007

AOL to buy Web ad tracker Tacoda

Time Warner Inc. unit, agreed to buy closely held Tacoda for technology to place Internet ads based on consumers' online behavior. New York-based Tacoda Inc. plans to track how users view AOL and its partner websites to come up with more targeted ads tied to those preferences. The purchase price is $200 million to $300 million, Dulles, Va.-based AOL said. The acquisition would be the third this year aimed at boosting AOL's advertising to make up for declining revenue from Web access service.

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