Yahoo Expands Mobile Search in Asia
Leading operators across Asia have now partnered with Yahoo in mobile search features.
Yahoo has swiftly made new deals to offer mobile web services through nine operators across Asia as well as the availability of Yahoo Go 2.0 in Chinese language for Taiwan. The expansion continues the trailblazing pace at which Yahoo has developed compelling mobile services, fostered deep strategic partnerships with leading mobile operators and device manufacturers, and extended the technical reach of retail industry leading mobile services on a global basis.
Yahoo's strategy has been to focus on mobile web subscribers
rather than create an entirely different option as Google is doing with their grand scale project to offer software to create new internet-ready phones.
The search engine company's efforts in Japan and China consist of working through joint ventures which handle negotiations with mobile operators. Other partnerships being unveiled today including Indian carriers: Aircel Ltd, BPL Mobile and BSNL; as well as two Malaysian carriers and two Indonesian carriers, one in Hong Kong and one in Singapore.
With the launch of Yahoo Go 2.0 earlier this year, Yahoo has changed the current method consumers access and use the mobile Internet. Yahoo combines its powerful brand, deep experience in search and mobile technology, as well as its relationships with leading content providers, carriers, device manufacturers to deliver an unmatched mobile experience with easy access to the open mobile Web.
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