At the Comic Con International convention today, Microsoft announced that they would lower the price of the Xbox 360 HD-DVD player from $199 to $179, starting next month. The Xbox HD-DVD player was already the cheapest player on the market. Most of the consumers who got the new technology did so because of the 360's offering. In addition to the price drop Microsoft also announced that from August 1st until September 30th anyone who purchases a new Xbox 360 HD-DVD unit will get five free HD-DVD's to kick off their collection.
HD-DVD was developed by Toshiba and backed by companies like Microsoft and Warner Brothers. In fact, Toshiba is the first to offer the "five free" promotions, and Microsoft is continuing the effort in order to push consumer demand for the format. The top rival for HD-DVD is Blu-ray another HD format that was developed by Sony and built into the PlayStation 3 system.
The war between the two formats is only getting better as technology becomes affordable, and the systems continue to lower in price. Exactly like the opinions that are expressed on the best game system, there are strong feelings on which format is best for home entertainment. Now, two people will agree on the best format. The only factor for most is the price of the systems, and in the case of HD-DVD, the $179 price for the Xbox player might be the deciding factor.
In an effort to push HD-DVD and to promote the HD DVD versions of "300" and "Heroes: Season 1," Microsoft unveiled exclusive content for Xbox LIVE Marketplace. Xbox LIVE will offer "300" on demand in HD starting Aug. 14th, and is working with Warner Brothers at Comic-Con on a "Bringing It Home" campaign featuring "300" and other Warner Brothers movies.
In advance of the street date for the "Heroes: Season 1" HD DVD boxed set, Xbox LIVE members will be able to download for free the show's pilot episode in high definition for a limited time. Members will also be able to download trailers, teaser scenes and other promotional materials highlighting the "Heroes: Season 1" boxed set on HD DVD.
SAN DIEGO, July 26 /PRNewswire/ -- The HD DVD Promotional Group today announced at Comic-Con International 2007 that companies supporting HD DVD showcased some of the most anticipated movie and TV titles for fantasy and sci-fi fans, including Heroes: Season 1 from Universal Studios Home Entertainment, 300 from Warner Home Video, and STAR TREK: The Original Series from CBS Home Entertainment and Paramount Home Entertainment. Microsoft Corp. announced that it would reduce the price of its popular Xbox 360 HD DVD Player in the United States to $179, as well as adding five free HD DVD movies with the purchase of every player.
"HD DVD is the format of choice for great sci-fi content, from movies and hit TV shows to the classics," said Ken Graffeo, co-president of the HD DVD Promotional Group. "Heroes: Season 1 and the original Star Trek series are only available on HD DVD, and blockbuster titles such as 300 have interactive features you can only find here. HD DVD is the format that caters to the fan base."
Heroes: Season 1, available August 28th, 2007 from Universal Studios Home Entertainment, will offer exclusive features only on HD DVD, including a web-enabled Download Center, a Heroes Abilities Test, The Helix Revealed, Character Connections and Picture-in-Picture Commentary. The seven-disc HD DVD set provides a personal experience for viewers of television's hottest must-see series and immerses them in the program. The exclusive interactive features showcase HD DVD web-connectivity which is a first for Universal and only the second title to include this new feature. HD DVD is the only high definition format that offers web connectivity today. The boxed set will retail for $99.98.
To drive more attention to the Heroes: Season 1 HD DVD boxed set, Xbox LIVE will offer the show's pilot episode to its members for free for a limited time, courtesy of Xbox and Universal Studios Home Entertainment. Members will also be able to download trailers, teaser scenes and other promotional materials highlighting the Heroes: Season 1 boxed set on HD DVD. Xbox LIVE will also offer 300 on demand in HD starting August 14th, 2007 and is working with Warner Bros. on a "Bringing it Home" cross-promotional campaign.
To further sweeten the deal for Xbox 360 owners, Microsoft announced a price reduction on the Xbox 360 HD DVD Player in the United States to $179 effective August 1, keeping the player as the most affordable high definition drive on the market. In addition to the price drop, Microsoft is extending the highly successful "Perfect Offer" of five free HD DVD discs to Xbox 360 consumers. Previously exclusive to Toshiba HD DVD Players, with the purchase of an Xbox 360 HD DVD Player at the new low price of $179, consumers can choose five HD DVD titles for free from a selection of 15 popular titles via a mail-in offer.
For fans of the original Star Trek series, CBS Home Entertainment and Paramount Home Entertainment announced the upcoming release of STAR TREK: The Original Series in a 10-disc HD DVD/DVD combo disc set. The completely remastered edition goes where no fan has gone before with pristine HD audio and video, and exclusive HD DVD interactive features including picture-in-picture video commentaries and an in-depth tour of the starship Enterprise. The combo disc format offers a high definition version on one side for playback on any HD DVD player, and a standard DVD version on the other side for playback on any DVD player. This historic boxed set goes on sale in time for the holidays on November 20, 2007 for the suggested retail price of $199.00.
About HD DVD
HD DVD is the next generation, post-DVD standard for high capacity, high definition optical discs, approved by the DVD Forum, which develops and defines DVD formats. Its more than 220 strong membership brings together leaders in movies and entertainment, computing, consumer electronics and software. HD DVD is fast becoming the primary visual medium for the age of high-definition TV. The North American HD DVD Promotional Group, Inc. is an organization established to promote the HD DVD format and educate consumers in North America. For more information and a complete listing of HD DVD launch titles please visit http://www.thelookandsoundofperfect.com/.
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