Yahoo Adds Two New E-mail Domain Choices

Yahoo!’s free online email service is to grow new tentacles with the company planning to add two domains alongside its existing “@yahoo.com” addresses.
The struggling internet firm said it is to introduce “@ymail.com” and “@rocketmail.com” to give people who use its service a better choice of Yahoo! email address options.
According to industry stats, the company has about 266 million peeps across the globe with a Yahoo! email address, making it the most popular web-based email in the world, ahead of Microsoft’s Hotmail and Google’s Gmail.
"We recognise that people want an email address that reflects who they are," Yahoo! Mail vice president John Kremer told Agence France-Presse.
"We have a lot of user IDs out there and it is pretty crowded. We want to remedy that and make sure users get the ID they want."
Free web-based mail addresses are typically dished out on a first-come, first-served basis, so the likelihood of the John Smiths of this world getting their first choice from the likes of Yahoo! or Hotmail is, well, unlikely.
"This adds millions and millions of new Yahoo accounts out there for users," Kremer said. "Effectively, we are tripling the size of the Yahoo name space."
Yahoo!’s decision to offer up alternative domain names in what is a clear grab for more users of its email service comes in a week when the firm’s CEO Jerry Yang has been attempting to steer his company through choppy waters.
Sliding revenues, a public spat with rebel investor Carl Icahn and the termination of takeover talks with rival Microsoft has proved too much for some Yahoo! execs in what has proved a testing week for Yang as well as the company’s shareholders.
Kremer, however, didn’t mention Yahoo!’s bottom line and instead preferred a little bit of navel gazing when describing the logic behind adding the new domains.

"A happy user is one that stays around and is a Yahoo user for life," he said.

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Yahoo Solves E-Mail Name Crisis With Two New Domains

According to Yahoo, we are facing an e-mail account crisis: there are too many similar accounts. In other words, Yahoo considers that there are too many IDs and the newcomers won’t be able to create an e-mail account according to their personality or name.
Also, because there are 260 million users on Yahoo mail (which we have to admit is an impressive number), the new users should register more and more complicated IDs.
The consequence? Instead of having a simple e-mail address, such as myname@yahoo.com, many Yahoo mail users end up with strange combinations such as myname_20005@yahoo.com or myhobby3456@yahoo.com.
So Yahoo decided to extend the possible combinations, by launching two new e-mail domains, rocketmail and ymail.
Through this move, Yahoo has practically tripled its available names and until its service will reach 800 million users, one does not have to bother about the name of the e-mail account.
In fact, saying that Yahoo has introduced two new e-mail domains is not entirely accurate, because rocketmail has been around since the early ages of the dot.com era. Rocketmail was acquired in 1997 when Yahoo decided that offering a free, web-based e-mail would be a nice addition to its services.
However, I think that not too many users will be thrilled by the new name, because it is longer than yahoo.com. Imagine how an e-mail like julie.stepehenson@rocketmail.com will sound.
The other domain, ymail.com is just perfect, but is kind of similar with another e-mail service. Yep! You’re right! I’m thinking about Gmail. Imagine the following conversation: “What is your e-mail address, honey?” “Me@ymail.com, you know, like in gmail, but with an Y."
OK, maybe I’m just a little bit harsh, but maybe Yahoo could have thought about better names.
Besides the name, the e-mail account from rocketmail and ymail will resemble perfectly the “true” Yahoo mail: same interface, same features, unlimited storage for free.

Gmail Labs Unveils 13 New Beta Features

Google's experimental Gmail toys

In a first, Google is opening up its testing process by calling on tens of millions of Gmail users to put new features of the service through their paces.
Gmail Labs has launched 13 settings for users to play around with and tell engineers directly what they think of them.

The new developments, which are only available in the UK and the US, show up as a red tab at the top of the page.
Gmail product manager Keith Coleman says: "This marks a big change in the way the company does product development."
Generally speaking products are tested internally on Google staff for weeks if not for months and then refined before being released to the public.
Never before has the firm opened up the testing process and brought in outsiders on such a large scale. Smaller scaled usability tests have been done with invited visitors.
Mr Coleman says: "We want to take the next step and let Gmail users help us do that refinement."
Old Snakey
The new settings include things like 'Pictures in Chat' which puts portraits in chat sessions, 'Superstars' which lets you put different icons on mail, 'Old Snakey' lets you play the classic game in Gmail, and 'Email Addict' forces you to take a screen break by locking you out of the Gmail for 15 minutes.
Mr Coleman says the features are "Really rough and have gone through no filtering in terms of product analysis or design analysis. They have just gone through a general code review process to make sure they are safe to run."
"They have also gone through less testing than a typical feature would. But what this is is a way to take our ideas and get them out to the public."
After testing, users will get the chance to directly tell the developers what they think of them. The most popular are likely to become a regular part of the Gmail product.

20% time
The service was unveiled to a small group of journalists, including the BBC, who had been invited in to Building 47 at the Googolplex for a rare view of the team at work.

Normally such spaces are off-limits to people outside of the company.
As well as being shown the new service ahead of release, we were also walked through the offices where engineers take 20% of their time to come up with ideas and work on them. The 20% time is part of Google's core ethos.
"The idea behind Labs is that any engineer can go to lunch, come up with a cool idea, code it up, and ship it as a Labs feature to tens of millions of users," explains Mr Coleman.
Staff write suggestions on a white board to keep track of everything being played around with and who is working on what.
Another display shows how many bugs an upcoming application needs to get fixed and which engineer is working on it.
Spam Tsar
The whole workspace is divided into areas covering various aspects of Gmail from the calendar to documents and from the reader to spam.

The guys fighting to keep spam out of the Gmail inbox are tucked away in a dark corner of the office. Brad Taylor is known as the 'Spam Tsar', a title he quite enjoys.
He has been working on Gmail since its public launch back in 2004 and says he has seen a real growth in the amount of unsolicited email flooding into the system.
"Originally when we launched 25% of email was spam. We caught a lot of that. Over time its grown and grown and currently around 75% of all email is spam and so our job has got a lot harder."
Top secret
In the heart of this open space is the so called 'war room'.
Here around a half a dozen engineers are huddled into a cramped office to work on top secret projects. Everyone there was tight lipped about what the next big thing coming out of the room would be but helpfully quipped that it was a new colour.

Todd Jackson, another Gmail product manager, was more serious when he said that what goes on here is kept under wraps and that the engineers don't come out until they have either solved a particular problem or fully developed a new feature.
Situated next to the office cafe is the Usability Lab where Gmail invites small groups of six to eight people to test new applications to see how they will fare with the general public.
Nika Smith, who helps run the Lab, says instead of having a two-way mirror to watch participants and how they interact with a product, they are a little more high tech.
"We have this little hidden camera next to some flowers and one in the corner of the room. We just want to know how they use Gmail and see from the users perspective what their experience is like."
"Then we just watch how they interact with the product and work out what improvements are needed."

A-Team
Perhaps one of the coolest areas in the Gmail Lab is the site reliability room, which is just past a sign that says "Hippies Use Backdoor".

Decked out with a slew of monitors and computers, there is also a selection of intoxicating drinks, a drum kit and a couple of guitars. On the wall hangs a whiteboard with a wish-list of things like 'surround sound, a WII Fit machine and a bigger TV'.
Mr Coleman says even though the place was empty during our tour, everyone is on a pager and gets an alert when something goes amiss with the site.
The overall Lab space is like any other nondescript office, albeit with a few fun quirks here and there such as naming every printer and copier after TV shows of the 80's like The A-Team and All in the Family.

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GMail Labs application was launched by Google, in the company’s attempt to identify some of the preferences of its service’s users.
Gmail Labs consists of a series of experimental features out of which users only choose to keep those that they like. In the end, the most popular ones are to be implemented in Google’s core products.
This is the first time the company has used such a large scale testing process; up to this point, all tests have been oriented towards the feedback received from a small number of invited visitors.
Out of the 13 new features made available this week, some are a bit more interesting than the others.
The one called Superstars provides users with a set of customizable icons that can be used for the differentiated marking of messages, depending on their subject, nature or sender. The yellow star is alone no more, as colored stars, exclamation points and question marks have been added to the list of options.
GMail Labs also comes with a feature called Email Addict, that adds a "Take a break" link in the upper right corner of the explorer. The name is quite graphical, as this is exactly what the link does, it lets users take a break. Once the button is clicked on, the Gmail page turns gray and the chat status is automatically set to invisible. Everything is blocked for the next 15 minutes, time that should be used for anything else but computer-related actions. Of course, if something very important should happen, a simple reload of the page will make the message disappear. Take your time and examine the entire lot and help Google improve its service.