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Monday, March 24, 2008

Ubisoft Acquires Rights to Tom Clancy's Name


An Ubisoft presentation of a game developed by Ubisoft Montreal for the PC, Playstation 3 and Xbox 360. Reviewed on Xbox 360.
At its basest formulation, a videogame franchise with annual sequels is a lot like a car with a new model every fall. So it is with “Rainbow Six Vegas 2,” which takes last year’s hit squad-based shooter, makes a few minor improvements, and offers essentially a big expansion pack of what was a tightly designed game with a few notable flaws. As such, it should enjoy solid sales amongst hard core fans of the original eager for more and some new fans who want to start with the souped up version, but won’t turn as many heads as its predecessor.
Tom Clancy name belongs to Ubisoft forever


Much of Ubisoft’s core franchise games start their titles with “Tom Clancy’s,” be it Rainbow Six, Ghost Recon, or even Ubisoft Montreal’s own completely imagined Splinter Cell. Clearly with no intention to change what appears to be a winning formula, Ubisoft announced that it will acquire all intellectual property rights to the Tom Clancy name.


The value of this all-cash acquisition was not disclosed, but going forward, the Tom Clancy name will belong to Ubisoft. The company will now will have full reign over the name – royalty free – for use in books, video games and movies.

Ubisoft projects that the royalty savings generated by this acquisition are estimated at a minimum of 5 million Euros ($7.7 million) per year, based on past performance of Tom Clancy branded video games.

“The most recent example of such value creation through brand management is the EndWar book, based on the video game story, which has been in the NY Times top 10 Paperback Mass Market Fiction bestseller list for the last four weeks,” stated Yves Guillemot, CEO at Ubisoft. “Capitalizing on the strong franchises that we've built over the past 10 years, we will take the Tom Clancy game brand to the next level of the global entertainment industry.”

Other comments made by Guillemot during a conference call point to the creation of a Tom Clancy MMO game, which might previously have been cost prohibitive on a royalty-based system. Guillemot also estimated that the development of a new MMO title could cost $50 million.

"Dead Space" videogame release


Electronic Arts has teamed up with Starz Media for a Dead Space movie. The movie, along with a newly announced comic book series, will both act as prequels to the game in development for next-generation consoles such as the PS3 and Xbox 360.

EA and Starz Media made the announcement that the Dead Space franchise will expand into an automated movie.

The movie will release around the same time that the game ships to retailers in October.

The game is expected to launch on Halloween.

Electronic Arts and Starz Media are producing an animated prequel movie to the upcoming sci-fi horror video game "Dead Space."

The film, being developed by Starz subsidiary Film Roman, will pick up where the comic book series on which it is based ends and leads to the beginning of the game.

With the game, set for a Halloween launch, Film Roman president and COO Scott Greenberg said the company is looking to release the animated film between mid-September and late October, initially as a TV special in multiple markets, followed by a home video release through Starz's home entertainment company, Anchor Bay Entertainment.

"We're really looking for this to be an event," Greenberg said. "We feel we'll attract the hardcore gamer, but we'll also get sci-fi and animation fans as well."

Greenberg said there will be two versions of the film -- a softer one for TV and a harder one with more blood and coarser language for the DVD. Starz also is eyeing Web-based and wireless distribution.

Film Roman has been working for several years with Electronic Arts on projects tied to EA games. "We felt this one was the best one to launch with," noted Greenberg, whose animation company is behind "The Simpsons," "King of the Hill" and the preschool hit "Wow! Wow! Wubbzy!"

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